Taking a walk down memory lane, 25 years ago in August we made our first buying trip to Venice. Now why our Italian son-in-law never thought to tell us that Italy is “Closed” in August is still a mystery. We arrived with our little indexed list of glass blowers, indexed by location and type of products all worked out with the Italian Trade Commission in Atlanta in the preceding months. No Waze or Google maps just our printed maps of the city which really didn’t have a lot of detail, so we drew them as we explored and our limited Italian language.
Making Beads
Just one night in the oven of a hotel where we stayed sent us searching at the Information Office for hotels with air conditioning a rare find in the early 90s in Venice. We discovered the Lido, a couple of hotels which were only open in the summer, catering to the French and German tourists, which of course led us to discover the necessity of the vaporetto and restaurants on Lido where we still enjoy eating.
Alessandro Barbaro Maestro – Effortless Beauty and Perfection
So in the early morning we would head to Murano with our lists, only to discover most of them were closed. But there were a few wonderful suppliers who were gracious, though they were probably wondering about the crazy Americans who came in August. We still work with some of those suppliers. And I am sure many of our early suppliers thought we would be there once and never come back. Fooled them!
Effetre Glass Canes for Beads
They say love is blind, and luckily so is the love of Venice and Murano where we fell as they say head over heels in love with both the people and the glass. It has been a journey of discovery, joy and pain and fierce friendships.
Even Flat Stanley Enjoys Venice
We did not begin buying beads, that came later. We began with glass from the furnaces, vases, bowls and bottles, figurines, clowns (by the hundreds). While we bought these, we actually had little idea of how to sell the products. We had spent a lot of time learning about importing, customs duties and even attended a college class on importing. We researched the market and knew there were few people in our area who carried any Murano Glass.
Growing and Organizing
But selling it? We made the rounds of school events, church events, and yes, even flea markets. But we read in the paper, you know those things we all used to read in the morning with our coffee, that there was quite a well known Gem and Jewelry show in a town nearby, 3 days only, and 3 times each year. So on Friday afternoon, we went to the show to get a look and explore future show possibilities. The show promoter said, well I like what you have and it so happens that we have a booth where the vendor did not show, so if you can be here ready at 10 tomorrow am, you can have the booth.
My Favorite Red
That began a very long night of pricing our products, and amazingly, we sold almost everything we had. At the end of the show, the promoter came and convinced us to sign up for his next show, so now we had 3 months to get more goods….well that called for another trip to Venice, Italian classes and our house became a warehouse packed with beautiful Murano Glass.
This August marks 23 years that we have been working in Murano and Venice with our wonderful bead makers. It started as a hobby, well not even that, friends wanted the beautiful necklaces that I had bought in Murano. Little did I know that loading my bags with goodies for friends would lead 1)a change of careers 2)the adoption of entire families 3)a love affair with the magical city of Venice!
We already had the famous Vincenzo. Famous for getting on an airplane, speaking not a word of English, to come to the US to study helicopter repair (which he never did). Famous for sweeping Bob’s daughter off her feet and marrying her (and us) within months, still speaking only a few phrases of English. (And us less Italian!) As part of Vince joining our family, we also inherited a full fledged Italian family, complete with a fabulous sorella (sister), 3 amazing Zia (aunts), cugini (cousins), baby gemelli (twins) and one very grumpy fratello (brother), all of whom arrived here for August holidays.
Vince at home in Italy.
His family introduced us to amazing family dinners, which we thought needed either a referee or the police as with our limited Italian, we were sure that some one was going to die! Did I mention that the sorella was a graduate of the Largo Garda Hotel Restaurant & School and also a sommelier? Need I say more about the food? Everything hand made in a kitchen the size of a Volkswagon Bus, served exquisitely, in courses so many I couldn’t count, much less eat it all!
But Why? We had though a little about something to do outside of high tech. I was working for a company building satellites. We also though it would be a good idea to write-off our frequent trips to Italy. Sounded good? And the glass of Murano, well, we had fallen in love with it. Though early on, we researched glass in Austria, Germany and the Czech Republic – these places just didn’t hold our attention like Murano.
So in August 1993, we headed to Murano with a few thousand in our pockets. Now why Vince or his family never thought to tell us that the entire islands of Venice and Murano would be deserted – Ferragosto! Everyone having fun on a beach somewhere, but definitely NOT working. The sun was amazingly hot and I think we could have made glass on the sidewalks of Fondamenta Manin. We had a list from the Italian Trade Commission with names of furnaces. (At this point, we were not buying beads, rather vases, bowls, bottles – the beads came along later. But we still managed to buy some beads as they were, then and still today, impossible for me to resist.)
Murano – Where are the People
Bob had cross-referenced the list of furnaces with “street” addresses. The street is in quotes, because addresses were based on the way the postman delivers the mail – nothing to do with where the furnace is located! Remember this is 1993, there is NO internet, no google maps, just us in 95+ degree heat, 100% humidity walking miles and miles, knocking on doors sadly closed until September. We did, however, meet a few who were working. They became our immediate friends and we worked with them for years. We had no idea of wholesale pricing, so before visiting a firm, we would visit all the retail stores and see what the retail prices were. (Not so far documented at any business school as a good idea!)
Windows Shuttered – On Vacation
We made our few purchases, and knew we’d be back as soon as possible. Of course Christmas would be coming and we’d need to visit the family. Funny thing, the furnaces are also closed at Christmas! We soon discovered that Italy is closed a good bit of the year!
But now that we had this Murano Glass, we had to sell it. We signed up for school fairs, flea markets and learned a lot about selling the glass, well a lot about packing and unpacking glass and standing in the hot sun! We read in the paper (yes Dorothy, papers were once read) that the International Gem and Jewelry Show was opening in San Mateo. (We read this on Friday a.m.) We decided to go and see what people sold. So Friday afternoon we went to the show, looked around and inquired with the show management about exhibiting, with our thoughts on some nebulous future show date. Danny Duke, from the family that owned the show, said great, they had nothing like our goods and by the way, a vendor had cancelled and he could make us a good price if we could show up on Saturday but no commitment to future shows. We headed home to work our excel spreadsheets to price and pack our glass.
We were like the proverbial “deer in the headlights” but we sold almost all our goods even though we were in the wholesale area. Danny was encouraged and thought we would do better in the retail area for the next show, so he offered us a contract. We had a few beads and discovered that many people wanted to buy the loose beads. Who knew? Our first show we were in a booth beside the famous Picard Beads, who clearly understood we knew nothing about the treasures from Murano that we were selling.
This was the beginning of some 10+ years of exhibiting with the show.
But what threw us into this as a real career? Well it’s now 1998, and there is indeed an internet and the start-up internet over satellite where I worked as Director of Marketing – well it crashed, thanks to the thieving founder who relieved us and our investors of a couple million dollars. But the technology was still valuable and while I worked to sell it out of Chapter 13 to new owners, I began shooting pictures, you know the kind you take to the store and have put on CDs. We opened our first store on Yahoo. Well miracle of miracles within 24 hours of opening the store, we had our first order. And it was from Brazil! We were now hooked on online shopping!
Our Original Logo – A glass Gondola made by a Lampworker in Murano
Early on we worked with the Apple QuickTake Camera, which held only 8 photos, had the battery life of a twinkling star and the resolution was miniscule by today’s comparisons. Eight pictures and then you had to download! But it was a start!
Since we needed more products for the store, I began shooting pictures of the few loose beads we had on hand. They sold immediately and customers asked for more. Fortunately this was just before Christmas and we had already planned to go back to Venice in January. This time we bought BEADS! and lots of them along with our blown glass.
Why I Work!
So If I am Here, Is it really Work?
Our amazing selection of Venetian/Murano Glass Beads, you can find on our webstore at: VenetianBeadShop
You can find our blown glass on our sister webstore: VenetianGlassArt
